Opposition Leader Sir Raymond Id pulled off an unprecedented publicity coup tonight and raised his Visibility Ratings three-fold by stepping down as Leader of HM Opposition.
Following a Vote of No Confidence in Sir Id at Westminster, Opposition PR moguls Slaphappy and Reckless declared themselves satisfied at what they called "a massive leap in recognition" of the Leader.
"Our brand-awareness poll, conducted inside the room the vote was conducted, showed many respondents had heard of Sir Id and could successfully distinguish his face from a portfolio full of Long-Eared Owl photographs. We believe he is now in an excellent position and will be advising him to resign as soon as possible in order to cement his profile further."
After his resignation later in the evening, further studies reveal Sir Raymond's popularity has soared to new levels. A poll in tomorrow morning's Telegraph is expected to show how the public could hypothetically warm to him further if his clothes were found abandoned in a neat pile on Brighton Beach.
Opposition strategists are said to be "studying the poll". Sir Raymond's whereabouts are currently unknown.
"Thank God: a book that's both clever and funny. Deserves a place on the lap of every comedy fan in Britain." Charlie Brooker
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